{"id":137,"date":"2025-09-28T13:12:36","date_gmt":"2025-09-28T13:12:36","guid":{"rendered":"https:\/\/activatewomenuganda.com\/?page_id=137"},"modified":"2025-09-28T13:18:40","modified_gmt":"2025-09-28T13:18:40","slug":"about-us","status":"publish","type":"page","link":"https:\/\/activatewomenuganda.com\/index.php\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\n
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Activated Women Uganda (AWU)<\/strong> is a community movement and event series that promotes women\u2019s fitness, wellness, and advocacy through running.<\/h2>\n<\/div>\n\n\n\n
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It was founded in 2023 by Agnes Kasule, Fiona Ssozi, Maren Hald Bj\u00f8rgum, and Alex Matovu<\/strong> \u2014 a team of runners and sports enthusiasts working in partnership with Activate Uganda<\/strong>, the country\u2019s leading sports events and adventure management company.<\/p>\n\n\n\n

AWU organizes two annual events: the Women\u2019s Day Run<\/strong> (March 8, International Women\u2019s Day) and the upcoming Mother\u2019s Day Run<\/strong> (second Sunday of May, launching 2026). Both are timed fun runs designed to encourage women and their families to get active, stay active, and spark conversations about the challenges and joys of active, healthy living.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Our Story<\/h2>\n\n\n\n

It all began on March 8th, 2023<\/strong>, when the very first Women\u2019s Day Run<\/strong> took place in Muyenga, Kampala. We had talked about creating this space for years \u2014 a space where women could run freely, talk openly, and celebrate strength without apology. That inaugural run gathered 70 participants and sparked something bigger than we imagined.<\/p>\n\n\n\n

Afterwards, the conversations kept flowing \u2014 so much that we created a women-only WhatsApp group called Activated Women<\/strong>. What started as a chat has since grown into a community: women supporting women to stay active, stay healthy, and share the realities of balancing life, fitness, and wellness.<\/p>\n\n\n\n

From those roots, Activate Women Uganda (AWU)<\/strong> was born. Today, we host the Women\u2019s Day Run<\/strong> and the upcoming Mother\u2019s Day Run<\/strong>, creating annual spaces for exercise, conversation, and impact.<\/p>\n<\/div>\n\n\n\n

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Out Commitment<\/h2>\n\n\n\n

We believe in a simple truth: an active woman positively influences her family, her community, and her environment.<\/strong> Staying fit is not just good for women themselves \u2014 it\u2019s good for everyone around them.<\/p>\n\n\n\n

Although our runs are not charity races, each one is built around an intentional cause<\/strong>.<\/p>\n\n\n\n

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  • The Women\u2019s Day Run <\/strong>supports the Mercy Line menstrual kit program<\/strong>, keeping girls in school.<\/li>\n\n\n\n
  • The Mother\u2019s Day Run<\/strong> (launching 2026) will support the Athletic Scholarship Fund<\/strong>, helping talented children access opportunities in sport.<\/li>\n\n\n\n
  • We’ve also supported the children of Noah’s Ark with running shoes<\/strong>.<\/li>\n<\/ul>\n\n\n\n

    Since 2023, we\u2019ve raised over UGX 14 million<\/strong> for these causes, and we continue to use running as a way to spark change.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Meet our team<\/h2>\n\n\n\n

    The events are championed by Activate Women Uganda, and managed by Activate Uganda<\/strong>, the country\u2019s leading sports events and adventure management company.<\/p>\n\n\n\n

    Since 2010, Activate Uganda has brought world-class standards to Uganda\u2019s running, mountain biking, swimming, and multi-sport events \u2014 with flagship challenges like 100 Days of Running<\/strong> and 365 Days of Running<\/strong>, Activate Uganda has helped thousands of Ugandans make fitness a part of everyday life.<\/p>\n<\/div>\n\n\n\n

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    Agnes Kasule<\/strong><\/p>\n\n\n\n

    Race Director<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Fiona Ssozi<\/strong><\/p>\n\n\n\n

    Director of Philanthropy and Fundraising<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Maren Hald Bj\u00f8rgum<\/strong><\/p>\n\n\n\n

    Director of Publicity<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Alex Matovu<\/strong><\/p>\n\n\n\n

    Technical Director | <\/p>\n\n\n\n

    Founder & MD, Activate Uganda<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Activated Women Uganda (AWU) is a community movement and event series that promotes women\u2019s fitness, wellness, and advocacy through running. It was founded in 2023 by Agnes Kasule, Fiona Ssozi, Maren Hald Bj\u00f8rgum, and Alex Matovu \u2014 a team of runners and sports enthusiasts working in partnership with Activate Uganda, the country\u2019s leading sports events […]<\/p>\n","protected":false},"author":1,"featured_media":132,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-137","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/activatewomenuganda.com\/index.php\/wp-json\/wp\/v2\/pages\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activatewomenuganda.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/activatewomenuganda.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/activatewomenuganda.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/activatewomenuganda.com\/index.php\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":2,"href":"https:\/\/activatewomenuganda.com\/index.php\/wp-json\/wp\/v2\/pages\/137\/revisions"}],"predecessor-version":[{"id":153,"href":"https:\/\/activatewomenuganda.com\/index.php\/wp-json\/wp\/v2\/pages\/137\/revisions\/153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activatewomenuganda.com\/index.php\/wp-json\/wp\/v2\/media\/132"}],"wp:attachment":[{"href":"https:\/\/activatewomenuganda.com\/index.php\/wp-json\/wp\/v2\/media?parent=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}